Where to start - including clear how to steps and do-able actions
How to move your idea beyond what’s been done before
How to create your first prototype (creative play time)
How to put your prototype to work for you (a lot can happen at this stage)
How to find and work with designers, illustrators, writers, printers etc (you don’t have to do everything yourself)
Learn what goes into pricing and the formulas that make your investment an easy decision (a little bit of math is good for you)
How to get your deck produced (there are lots of options)
What it costs to create a card deck and how to fund it (Also lots of options)
The essential research needed to make sure you will get your investment back and make plenty of profit.
How to get your deck “out there” after it’s created. (AKA distribution channels)
PLUS - access to my list of product development resources
Session One - Getting Started
In phase one it’s important to get clear about where a card deck fits into your product
flow strategy and the impact you want it to have. This session explores foundational questions,
types of card decks, your core message, your audience and the creative process.
Session 2 - Creative Play & Prototypes
Phase two is about creating, playing and experimenting. You want to stay in the creative process
long enough for the idea to evolve sufficiently. This session explores ways to develop your content,
how to create a prototype and how to begin to gather information relevant to your idea. (beginning research)
Session Three - Making Decisions & Developing Content (Creative Process Continued)
In phase three you are still in the creative process but honing in on specifics and really flushing out
the content. You will begin making decisions about card deck size, packaging, visuals, your reach
and distribution avenues.
Session Four - Getting Ready For Print
Phase four involves testing and research, getting estimates, running the numbers, finding your team
and making production decisions. You are putting the finishing touches on your content and design,
you know exactly what you want and are ready to go to print.
By the end of the course you will have expanded your card deck idea, played with prototypes,
learned the road map to make it a reality and have the confidence to do it!
DATES: TBD (Probably September 2017)
Friday's 9am-10am Pacific, / noon-1pm Eastern